Adobe Shopping Data Reveals 40% of the Online Black Friday Purchases Were Made with Smartphones

Adobe Shopping Data Reveals 40% of the Online Black Friday Purchases Were Made with Smartphones

Many people have purchased various products from the great Black Friday shopping sale. But most of the users have used smartphones for the buying process. According to Adobe shopping data, 39% of online Black Friday purchases have been performed with smartphones. Even more, Adobe Analytics data has revealed that Small Business Saturday has broken records with $3.6 billion in online sales. Vivek Pandya, a lead analyst at Adobe, said both large and small retailers similarly had boosted Small Business Saturday. As per the analyst, the weekend amid Black Friday sale…

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