Georgia-based chicken chain Chick-fil-A had plans to capitalize on National Sandwich Day and the marketing department even sent emails to some of its loyal customers. The email asked customers to order their favorite Chick-fil-A sandwich on November 3 for National Sandwich Day. This is a standard marketing strategy which most of the companies follow around such events. What all they need to do is to tie an action around it and create a sense of urgency. But the company apparently did not check the calendar while sending the emails to people. Those who are a fan of this fast-food chain are very well aware of the fact their stores remain shut on Sunday, in keeping with its founder’s Christian faith who called it their ‘way of honouring God.’
This is why those customers got another email from the company apologizing for the faux pas. The company said that its staff didn’t realize that November 3 fell on a Sunday. “We sent an email about National Sandwich day and we were very excited about it but the company did not realize that it is Sunday on November 3, when we are closed. We apologize for the confusion and hope to see you from Monday to Saturday. “Well … this is awkward,” the email read. Bekki Poelker, Chick-fil-A spokeswoman, said that the whole situation was just an inadvertent mistake. This sounded like a standard damage control.
While people might laugh at the mistake, it gave Louisiana-based rival Popeyes an opportunity to score some brownie points with customers. Popeyes weighed in with a tweet, “seriously … y’all good?” The American multinational chain of fried chicken fast food restaurants was founded in 1972 in New Orleans, Louisiana and is headquartered in Miami, Florida. The company has announced on Twitter that it would bring back its popular sandwich on National Sandwich Day, which also happens to fall on a Sunday and its rival Chick-fil-A is always closed for the Sabbath.